AMD announced this week that they are going to retire the ATI name from its graphics cards range. The change will come into effect at the end of the year. AMD purchased ATI 5 years ago for $5.4 billion. The reason was to gain traction in the graphics and chipset markets which have been dominated by Intel and NVIDIA. AMD believe that ATI is no longer needed to convince users to purchase ATI graphics cards and that AMD has a better brand value. Also AMD has had to market 2 brands and will only be marketing one which will significantly reduce marketing budgets. At the moment ATI have 2 brand ranges...

Technology is all about streamlining and optimizing. The gadgets have decreased in size at an astounding rate in a relatively short period of time. Remember the size of your first cell phone? Or the size of a high end film camera ten years ago?  It seems that they were designed in another century. Now the majority can fit comfortably in the palm of your hand. Sony claims to have the smallest interchangeable lens camera ever manufactured.  The Sony Alpha NEX-5 seems to be aimed at users who want the functionality of an SLR camera and the size and user experience of a compact camera. Sony indicate...

Taking a photo and getting a copy of that image has become easy. The digital camera has made many amateur photographers feel like professionals. You no longer have the ability to have incomplete photos in your list that needs to be developed. It is simple, press a few buttons and remove the image from your memory card. That same memory card is then used with a card reader potentially that is connected to a laptop or desktop PC. Then one can either do some editing to remove a background or add some colour to the image. After all the editing is done, you can then print that image without ever leaving...

Intel continues to acquire businesses and increase their market share outside of their core business. Consider something for one minute, what is the first thing that comes to mind when I mention Intel? I hesitate to think that the answer would be anything other than CPU’s. The Central Processing Unit handles the processes / instructions of software. It is arguably the most important part of any computer or notebook. You need an anti-virus to ensure that your computer runs optimally. McAfee will operate as a subsidiary and will continue to provide security to both individuals and corporate...

Archery is a sport that gets limited attention. You are either a member of an archery club and enjoy the thrill of shooting at a stationary target. The other way you may get exposed to archery is by using a crossbow for outdoor hunting purposes. I find it fascinating to watch archery at the Olympics every 4 years. There are many things to consider when shooting at any target. The speed of the wind – The wind has the potential to make your arrow go off target. A slight gust can change the direction of your arrow. Your stance – Are you standing on a firm and flat area. Your feet should...