Saturday, July 24

Puma & Cara Delevingne Release Forever Free Pride Collection


Puma and Cara Delevingne celebrated Pride Month with an exciting new Forever Free Pride Collection, made to inspire others to be free from fear and believe in themselves. Puma says the new collection is Delevingne’s most personal and introspective collection, inspired by the idea that in order to exist to one’s fullest potential, we must express and show all the parts that make us unique.

This is Delevingne’s second Pride collaboration with Puma, and the star said she wanted to not only celebrate Pride month but also honour the strength of the community, specifically in regard to the mental health hurdles that the LGTBQIA+ community has faced. “I’m incredibly excited for the impact we will be able to make financially with the generous pledge Puma has made to my foundation – there are loads of many deserving organisations that I’m looking forward to supporting.”

Puma Forever Free Pride Collection

Puma Pride Suede.

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In an effort to raise awareness and support around the community, Puma has announced that 20% of the proceeds, with a maximum donation of $500,000 USD, from the sales of this collection will go to the Cara Delevingne Foundation, a project of the Giving Back Fund, and be used to support LGBTQIA+ charities around the globe.

Dropping soon in South Africa, the footwear includes a Pride inspired take on the classic Puma Suede (R1,599) and Future Rider (R1,899). Bright details and ombre, rainbow and purple accents bring a sense of joy and celebration to the collection. Not available in South Africa but included in the collection is apparel such as tees, hoodies, a bodysuit and leggings.

PUMA Pride Future Ride

PUMA Pride Future Rider.

The Pride collection is part of Puma’s She Moves Us platform, which highlights some of its top female brand ambassadors to celebrate the women who have moved culture and sports forward and to inspire other women around the world. To learn more, click here.

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