Saturday, July 24

Adidas & Lego Launch Collaborative Superstar Sneaker

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Building on their ongoing collaborative partnership, Adidas Originals and the Lego Group have reunited once again; this time to present a bold new take on the classic Superstar silhouette. Launching alongside the playful Adidas Originals Lego Superstar sneaker is a buildable Superstar Lego brick model which will add a surprising new addition to your awe-inspiring sneaker collection.

Adidas Originals LEGO Superstar Sneaker

Adidas & LEGO

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Highlighting iconic elements from both brands, the Adidas Originals Lego Superstar sneaker brings together Adidas archival aesthetics with the Lego brand’s instantly recognizable bricks.

Playfully reimagining the iconic silhouette, the Lego Superstar sneaker in adult sizing features a classic white and black leather construction that is elevated with custom three stripes, shelltoe, and heel tab, which have been carefully crafted to perfectly emulate the Lego brick pattern. The striking look is then rounded out with gold foil accents.

The adult version of this shoe is complemented in kids sizing, this time bringing a colourful and playful Lego take on the Superstar and rounding out options for the whole family.

Lego Adidas Originals Superstar 10282

Adidas & LEGO

In this never-seen-before Lego offering, you’ll be recreating the iconic sneaker from LEGO elements to make a collectible display piece that’s sure to spark conversations.

Just like the real thing, this Lego version includes the iconic Adidas Originals Superstar sneaker graphics, shell toe shape, trefoil logo and serrated 3 stripes mark. Right shoe or left shoe? You decide! Or get both to create a pair! This set includes 17 extra Lego elements, so you can choose to build either the right-foot or left-foot sneaker. For extra realism, it even has shoelaces and comes in an authentic shoe box.

The model measures over 12 cm high, 27 cm long and 9 cm wide and with a display stand and plaque, this model will be appreciated by anyone who loves Adidas and streetwear collectibles, as well as Lego fans.

The Adidas Originals and the Lego Group collaborative Superstar Lego sneaker arrives in South Africa on 1 July and will be available in adult and junior sizing through the Lego Certified Store and select retailers. The Recommended Retail price is R1,799.

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