Saturday, July 24

Adidas Launches Stan Smith Forever Range Made from Sustainable Materials

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Times are changing and even the most loved fashion icons need a more environmentally friendly makeover. The much loved Adidas Stan Smith sneaker is one such example. Representing the epitome of timeless design, the iconic silhouette remained fundamentally unchanged for over half a century — until now as Adidas Originals announces Stan Smith, Forever.

Adidas says this next generation of more sustainable takes on classic silhouettes showcases the brand’s journey to help ‘End Plastic Waste’. In celebration of a new era for the silhouette, Adidas Originals returns with three unique iterations of the beloved Stan Smith sneaker.

The first two sneakers in the drop are made with white Primegreen uppers, a series of high-performance recycled materials, sat atop white recycled rubber outsoles. The women’s version then features printed planet earth-inspired graphics, a white heel tab, and an ivory tongue graphic.

Adidas Stan Smith Forever

Another version of the sneaker features embossed planet earth-inspired graphics, gold eyelets, and green heel tabs. Rounding out the trio, the third sneaker features a white recycled Primegreen upper, which is complemented by the range’s quintessential green heel tab. The classic look is then updated with the addition of planet earth-inspired embroidery throughout.

Bringing the sustainability focus full circle, each pair in the collection comes packaged in the classic Adidas Originals blue box, which has already been updated to be composed of more than 90% recycled paper.

This more sustainable version of the much-loved Adidas sneaker is sure to appeal to anyone who is looking to lessen their environmental impact while still enjoying the fun of fashion.

The three latest iterations of the Stan Smith silhouette are now available in South Africa with prices starting from R1,499.

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