Thursday, March 28

Sony launches two new smartphones at IFA

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Sony’s Xperia range of smartphones have proven to be powerhouses in their own right, with the Xperia XZ Premium being hailed as the best smartphone that teh company has ever made.

At IFA 2017, Sony unveiled a range of new smartphones, 2 of which have been confirmed as heading to South Africa.

Xperia XZ1

Harnessing the latest Sony innovation and audio technologies to offer immersive entertainment all wrapped up in a timeless premium design, Xperia XZ1 incorporates the latest Motion Eye™ camera for capturing detail beyond human eye capability, new ground-breaking technology for mobile with 3D scanning, class-leading display technologies for beautiful on-screen images including HDR display, and a premium listening experience with Hi-Res Audio.

 

Combining advanced processing power with super-fast download speeds, Xperia XZ1’s memory-stacked Exmo RS image sensor pushes motion capture to the next level and produces exceptional image quality. You can create sensational videos from your everyday moments by recording in 960 frames per second, providing stunning Super slow motion video playback. Plus, the 19 MP rear camera new Predictive Capture stays one step ahead and automatically starts buffering images when it detects action or even a smile, before you press the shutter button. So you can find a moment you have missed from a selection of up to four shots. Its new Autofocus burst intelligently follows your subject, adjusting the focus to make sure your action shots stay sharp. Rounding off the premium camera experience is the first-class 13-megapixel front camera with a 1/3” sensor and a display flash so you’ll get outstanding selfies in any light.

 

Showing a breakthrough in mobile creativity, 3D Creator is Sony’s unique, innovative in-house algorithm for fast and easy scanning of 3D objects, offering a new world of creative possibilities. For the first time ever in a smartphone, you can capture high quality 3D scans of objects in just one minute using the four scan modes; head scan, face scan, food scan and freeform scan. Each mode has its own custom guides for ease of use and after finishing your object scan there are various playful options. Either share with your friends on messenger apps using 3D stickers or upload to the 3D community such as Sketchfab, make the scan come alive by using it to create an avatar for use in the camera AR effects options, third party apps or as a live wallpaper, or even send your scan to a 3D printer to make it into a memorable keepsake. Within the 3D Creator app you can also choose the ‘Find More’ button which takes you to even more possibilities available through Google Play, to explore a wider and ever growing 3D ecosystem.

 

Xperia XZ1 takes full advantage of Sony’s BRAVIA TV technology and it brings more colour and contrast to immerse yourself in your favourite shows and movies in stunning realism, by incorporating HDR (High Dynamic Range) in its 5.2” Full HD display. Further technologies, including TRILUMINOS Display for mobile, X-Reality for mobile and Dynamic Contrast Enhancer work together to give razor-sharp, detailed and brighter images on screen.

 

Sony audio expertise also lets you immerse yourself in the truly authentic sound of Hi-Resolution Audio with Xperia XZ1, enabling you to enjoy every nuance and detail in a track as if you’re right there with the artist. Thanks to Sony’s DSEE HX you can also enjoy more of your music in near Hi-Resolution with its upscaling capability. Enjoy your music and movies with or without headphones using the evolved stereo speakers with S-Force Front Surround, bringing you 50% more sound pressure than previous Xperia models. Plus the built in Digital Noise Cancelling (DNC) technology reduces exterior noise by up to 98% when paired with DNC headphones for undisturbed listening.

 

Xperia XZ1 is water resistant, dust-proof and reinforced with Corning® Gorilla® Glass 5 on the display so it’s tough enough to take on your day. For a personalised touch, the integrated fingerprint sensor recognises you intuitively, giving it that unique and secure assurance.  Wrapping up the premium design, each inspired by natural light and the beautiful arrival of the changing tones as morning arrives; Midnight Blue and Deep Sea Black. To enhance your lifestyle choice, Sony’s new h.ear (pronounced ‘hear’) headphones (h.ear on 2 Mini Wireless, h.ear on 2 Wireless NC and h.ear in 2 Wireless) will also be available in harmonised colours to complement your Xperia, which will be available in South Africa in 2018.

 

Xperia XZ1 is powered by the cutting-edge Qualcomm Snapdragon 835 Mobile Platform with X16 LTE, designed to provide blazing fast Gigabit LTE downloads speeds (up to 1Gbps) and performance to enjoy a modern lifestyle whilst working or having fun. The Snapdragon 835 Mobile Platform is engineered to support stunning graphics, smooth performance and enhanced battery efficiency. Perfect for smooth, responsive gameplay of your favourite PlayStation4 games using PS4 Remote Play. File transfers are also super-charged thanks to the USB 3.1 connection which is 10 times quicker than USB 2.0 with a transfer speed of up to 5Gbps.

 

Moving onto the battery life and its charging technologies, Battery Care and Qnovo Adaptive Charging, help the battery stay healthy to give you a longer battery lifespan. On days when you’re using extra energy, Smart Stamina works ahead of time to keep you powered up by estimating how long your current battery will last based on how you normally use your phone. And if it thinks you’re going to run out, it will prompt you to activate Stamina mode which cuts energy consumption so your battery lasts longer.

 

Xperia XA1 ‘Perfect Pictures with 23MP’

Offering best in class entertainment in the palm of your hand, it features a 23MP camera, 5-inch Full HD display. Bringing a vibrant choice of two colours to express your individual style – Black Single Sim and Gold Dual Sim – Xperia XA1 features a beautiful borderless design to create the illusion of a seamlessly never-ending surface whose curvature aids the perfect fit for your hand. The edge-to-edge HD (720p) 5-inch screen on the XA1 is supported by display technologies to deliver a crisp, sharp viewing experience.

 

Camera expertise are taken from Sony’s digital camera division to deliver a leading rear camera that offers 23MP high resolution with a large 1/2.3” Exmor RS for mobile sensor.  It features a bright F2.0 lens to offer stunning high resolution images even in low-light, accurate Hybrid Autofocus so even the most spontaneous moments are always in focus, and you’re guaranteed a superfast journey from launch to capture in 0.6s. Xperia XA1 also features a 8MP, 23mm front camera wide-angle lens that will let you capture all the action even in a group selfie without missing anyone out.

 

With their power-efficient Mediatek octa-core processors you get a quick and smooth experience, whether you browse the web, watch a video or play your favourite game.

The Xperia XA1 is designed to ensure a longer lasting performance over the smartphone’s lifetime. Qnovo Adpative Charging monitors the battery’s health and adjusts charging current accordingly to avoid damage and maximise lifespan whilst Stamina Mode keeps your battery going for longer when you really need it the most by disabling some of the functions and extending the lifetime. Sony’s Smart Cleaner cleverly manages the performance and memory of your device by clearing the cache and unused apps automatically in order to attain the best speed and performance without degradation over time. Additionally, both models support quick charging to give you hours of power in just a few minutes charging.

 

Availability

Xperia XZ1 will be available locally from October 1st 2017 at a recommended retail price of R10,999 at selected operators nationwide, with complimentary Made for Xperia cover. It will ship with Android 8.0, Oreo.

Xperia XA1 will be available locally from October 1st 2017 at a recommended retail price of R3,999.00.

The Xperia XZ1 will come in Midnight Blue and Deep Sea Black. The Xperia XA1 comes in Black Single Sim and Gold Dual Sim.

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