This year has been a creative firecracker of a year in advertising. With Cape Town being awarded 2014 World Design Capital, I’d say we’ve had a pretty good creative year too! Although there were a lot of outstanding candidates for Business Insider’s 10 Best Ads of 2011, they looked at originality, entertainment value, and success stories to make up the 10 best. Ultimately, the top 10 were the brands and the campaigns that stood out like a sore thumb! And them some! Just as there was the good, the bad and the ugly, so too will I share the best, worst and in-between ads of 2011. All are winners in...

The review of a product or an online shop is one of the easiest ways to help other shoppers make a decision prior to purchase. The review will take you 5 minutes to construct but someone else might be contemplating it and might be looking for additional support. I might be talking to the converted here but it helps, just take a look at the hundreds of reviews on various online shops like Amazon, arguably the world leader in online shopping. Online shopping is different from its retail shopping cousin as the user cannot touch the product nor have it immediately( there are exceptions to that as certain...

I’m glad I can finally write this post! What started off as an experiment to see if it was possible to compare flights in South Africa, has finally culminated in the beta release of our new flight search. And, it’s great (if I do say so myself )! What we’ve enabled you, the user, to do is compare flights and prices on one page on the site you’ve come to trust. From my own personal experience and that of family and friends, it’s such a time-consuming process to search for flights and compare them across 5/6 different sites – each time having to re-enter your...

So, after much deliberation, hybridisation and improvisation, the homepage has been functioning in fantastic fashion. The initial page was effective, but slow and some simple optimisation has seen the load time drop to around 3 seconds. That’s probably the fastest load time of most pages in the industry, and with all those roll-overs too . Apparently people love lists of “top” things, so look on the right and visit all the most popular products and see all the most popular searches – after all, who better to recommend these things, then the users of PriceCheck. Also, as of...