Friday, April 19

Reebok Drops Zig Kinetica Sneaker with Innovative Energy Return Sole

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Known, and loved, for pushing the boundaries of what’s possible in footwear tech, Reebok is back with yet another innovation. After extensive testing of its new “energy return” prototype sole Reebok is finally bringing its Zig Kinetica system sole system to a sneaker near you. Making its début in the Zig Kinetica sneaker, this innovative energy return sole offers the ultimate in cushioning technology to put a spring in your step.

The first in the collection, the Zig Kinetica Concept_Type1, features Reebok’s innovative performance-based zig-zag sole, with a bespoke design element on the upper. Designed by Ian Paley, founder of British menswear boutique and label Garbstore, this sneaker is sure to turn heads on the streets.

Zig Kinetica sneaker

In addition to the fresh design, the sole of the elevates the comfort of this sneaker to new heights. “The soul of the Zig Kinetica lies in its inventive energy return sole, a performance-based zig-zag sole design that allows for optimal energy return with each step, “explains PJ Morilly, Brand Director Reebok South Africa. “The ingenious construction of the Zig Kinetica features a three-part energy system that includes elements such as Reebok’s Floatride Fuel sole, the Zig Energy Shell, and a Zig Energy Band outsole.”

Reebok’s light and responsive Floatride Fuel system expands on the brand’s award-winning Floatride family, providing the sole with an energised cushioning feel. The Zig Energy Shell encapsulates the foam midsole, channelling and returning the kinetic energy with every stride, all while ensuring a bold aesthetic. The exclusive Zig Energy Band outsole expands and contracts like a rubber band, providing a spring-like response, helping propel the wearer. Lastly, an adjustable guidance band allows for a greater and enhanced fit.

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